“The new Falken strategy for 2027 has convinced me. In addition to my personal interest in ice hockey sports, we would like to make the Hörtkorn Group even better known as an international insurance broker of German medium-sized businesses as part of our partnership and also strengthen its attractiveness as an employer,” said the owner and managing director of the Dr. Hörtkorn Group Christian Hörtkorn.
“For us, the signing of the new partner is a significant signal. It makes us extremely proud that we have succeeded in getting the Dr. Hörtkorn company excited about the Heilbronn Falcons. The partnership with Dr. Hörtkorn is an important building block in our new strategy ‘Roadmap 2027’. Of course, we are particularly pleased to welcome another Heilbronn company to the Falken family,” said Marco Merz, Managing Director of the Heilbronn Falcons.
Christian Hörtkorn, who had previously limited his sports sponsorship to the Heilbronn-Franconia region, is certain: “With the Falcons as a second-league team, we will be able to significantly increase our nationwide profile.”
